Dodge vanity plate series#

In the 1990s, a Regina gas station attendant named Dick Assman became a household name after late-night talk show host David Letterman featured him in a series of gags and once as an in-studio guest.ĭick Assman, whose name was for years emblazoned on a massive sign outside the Petro-Canada gas station where he worked, died in 2016. This is not the first time a Saskatchewan resident named Assman has achieved a sense of prominence. Petro-Canada gas station in Regina, Saskatchewan on Tuesday, Photo by Michael Bell / Canadian Press Dick Assman poses by a gas pump at a South Albert St. In an email on Wednesday, McMurchy said SGI’s official response is contained in a tweet on its official Twitter account: “All’s well that ends well,” SGI tweeted along with a smily-face emoji. “Even if a word is someone’s name and pronounced differently than the offensive version, that’s not something that would be apparent to other motorists who will see the plate,” McMurchy said. Speaking to the National Post last week, SGI spokesman Tyler McMurchy said the agency generally errs on the side of caution. Photo by John Mahoney / Montreal Gazette Article content. This advertisement has not loaded yet, but your article continues below. Ryk Edelstein wipes the vanity licence plate on his Dodge Charger at his home in Montreal Tuesday August 28, 2018.

Its list of rejected vanity plates runs to 85 pages. SGI, like all provincial authorities responsible for vanity plates, refuses any application that has even a whiff of sexuality, drug references, politics or religion. “Even if it wasn’t my last name who is it going to hurt?” “I think they are too worried that people are going to have hurt feelings about something that is complete nonsense,” Assman told the National Post by direct message last week. That application was rejected by SGI as “profanity.” His recent application was denied on the grounds that it was “offensive, suggestive or not in good taste.” (Photo courtesy Dave Assman) SASwpĪssman first tried to put his name on a licence plate in the 1990s. had a giant vanity plate bearing his name painted on the tailgate of his truck after Saskatchewan Government Insurance again refused to issue a legitimate plate with his name on it. In addition to his name, the decal includes the word “Saskatchewan” and the provincial motto, “Land of Living Skies.” It even features what looks like the four bolt openings used for attaching licence plates to vehicles. “See, I hate to say it but I’m kinda a sarcastic ass and well I just wanted to go big!” he said later via direct message. “I could have got a plate for the front but I really wanted a vanity plate on the back of my truck!” Assman wrote in a social media post showing off the decal. Assman - pronounced OSS-men - said he appealed SGI’s decision on Tuesday and received a message around four hours later that his request had once again been rejected.